When a customer sends an AI agent,
will it find you?
Customers now ask AI assistants which business to choose, and send AI agents to book and pay. We make sure both can find you, understand what you offer and complete the booking. Then we build the agents that do the same work on your side.
Illustrative example
Your customers ask these. We make sure they find you.
ChatGPT:“Find a dentist near me that's open on Thursday.”
The way customers buy is changing
This year the big platforms moved from assistants that answer to agents that act. Here is what that means for your business.
“Check-up and clean, Thursday afternoon, under €100.”
Agents pick the businesses they can understand
An agent works fast and has no patience for guesswork. It cannot read a menu saved as an image, guess at your prices or wait on hold to ask about a slot. When information is vague, scattered or out of date, it moves on to a competitor whose isn't. Being clear to software is now as important as being clear to people.
Three ways we put agents to work
No prompt workshops, no slide decks. We prepare, build and maintain the systems that do the work.
Agent Readiness
We make sure customers' AI assistants can find, understand and trust you, and their agents can finish the booking. GEO and AI visibility, then a step further: agents can book you, not just name you.
What's included
Agent Building
Custom AI agents, built in Ireland, that take on real work on your side: answering the questions and booking requests that customers' AI agents send, qualifying leads, and the admin that follows.
What's included
Connected to the tools you already use, working within limits you set, or as an assistant that drafts and suggests while your team approves.
Agent Optimisation
Plenty of agents impress in a demo and struggle with real customers. We test, measure and tune them until they are dependable.
What's included
Accurate answers, sensible running costs and a clean hand-off when a person should take over.
No one can guarantee that an AI assistant will recommend a business. We make you easy to find, understand, trust and book, and we measure the results.
Groundwork we've already laid
Long before anyone called them agents, we were building the pieces: instant replies, automated booking, call qualification and lead scoring.
Your next customer may never visit your website. Their agent will, and it will book whoever it can understand.
Working systems, not slide decks
SproutMedia (Sprout Media Limited) is a small team of engineers and product builders in Dublin, shipping software and automation since 2013. We build it, put it in front of real customers, and stay accountable for how it performs.
Readiness Review
We test how AI assistants find, describe and book your business today, and map the work an agent could take off your team.
Agent Blueprint
A plain-English plan: what to fix, what to build, what it costs and how we will measure it.
Build & Test
We build, connect it to your systems and test it against real scenarios before a single customer sees it.
Monitor & Improve
We review conversations, track the numbers and keep tuning. Monthly reporting, no long-term contract.
Questions we're often asked
Straight answers about agent readiness, AI agents, results and cost. Anything else, ask us directly.
What is agent readiness?
Making sure AI assistants and AI agents can find your business, understand what you offer, trust it, and complete a booking or purchase for a customer. In practice that means clear services and prices, live availability, consistent business details across the web, structured data, and a booking and payment path that software can finish.
How is it different from SEO or GEO?
SEO helps people find you in search results. GEO (Generative Engine Optimisation), often called AI visibility, helps AI assistants mention and recommend you in their answers. Agent readiness includes GEO and goes a step further: it makes sure an agent acting for a customer can actually book or buy from you, not just name you.
Can you guarantee that AI assistants will recommend us?
No, and nobody honestly can. Each assistant decides for itself what to recommend, and they change often. What we can do is make your business easy to find, understand, trust and book, fix what is holding you back, and measure the results.
Can you fix wrong information AI assistants give about us?
Yes, at the source. We ask ChatGPT, Gemini, Copilot and Claude the questions your customers ask, trace each wrong price, opening hour, address or service to the page or listing it came from, and correct it there: your website, your Google Business Profile, Bing Places, Apple Business or the directory involved. Correcting an assistant in a chat changes nothing. Corrections can take weeks to show, so we check again every month.
See how to check it yourselfWill you change our website or systems?
Only with your sign-off. We show you every proposed change first, nothing goes live until you approve it, and every change can be rolled back.
How do you measure results?
Alongside the readiness scorecard, we track the visits, enquiries and bookings that come from AI assistants and agents, so you can see what the work is worth in bookings and revenue, not just in visibility.
What does it cost?
The Readiness Review is a fixed fee, agreed before we start. Agent builds are priced per project once the blueprint is agreed. Ongoing care and optimisation starts from €1,500 per month, with 30 days' notice and no long-term contract.
Will AI agents replace our staff?
No. They take on the repetitive work, such as common questions, bookings and follow-ups, so your team can focus on the work that needs a person. Anything sensitive, unusual or high-value is handed to a person.
Do you build AI receptionists?
No. We don't sell AI receptionists or phone-answering services. We make your booking system and business information work for your customers' AI agents, and where it helps, we build an agent that answers those agents for you. If you need someone to answer your phones, we're happy to recommend specialists.
Considering one? Read what to check firstHow do you handle GDPR and the EU AI Act?
We build GDPR-first: personal data is handled carefully from the start, hosting is chosen to suit your customers and the rules you work under, and our agents tell customers they are talking to an AI, in line with the EU AI Act.
Do you work with businesses outside Ireland?
Yes. We are based in Dublin and work with businesses across Ireland, the rest of Europe, the United States and Australia.
Is your business agent-ready?
Tell us a little about your business. We'll come back with an honest view of where agents can help, what to fix first, and where they won't make a difference.
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